This case study demonstrates how our team brought in $1309200 of net profit with a 414% ROMI to a design studio through Instagram promotions.

Service Cost

Our client's interior design development services cost $150 per m2, which is a little bit higher than the average market price. It is a bit too costly for the economy class but reasonable for the business class. As for the premium class, the clients from that segment choose contractors based on completely different criteria. Regarding the comfort class, it may be considered if we get good sales conversion within that segment.

Competitive Strengths

The market's pain point is that the interior design market has a big problem with unrealistic expectations. The desired interior design cannot be implemented in real-life conditions, even with the assistance of the best construction workers. The designers of such projects focus solely on how the interior will look, not on usability—that is, how the construction workers will work and what the apartment owners will face.

Focus on Real-Life Implementation

Our client is focused on the real-life implementation of all interior design projects. To technically implement all of their creative ideas, they consult with construction experts. Otherwise, the situation may be unpleasant: overbudget, broken terms, project reconstruction, and many other issues with the apartment redecoration that hardly make anyone happy. Therefore, our client's design projects contain all the necessary specifications, layouts, technical units, and detailed descriptions of constructive solutions.

This step is a must-do for everyone before starting any traffic campaign and before even starting to develop the promotions strategy. We carefully analyzed all of the client's resources. "Why?" you may ask. Well, the traffic growth strategy was based on the client's resources and the way the client's sales department processes requests and applications.

• We chose the following criteria for our client's analytics:
• Google Analytics
• Pixels on the website
• Goals in Google Analytics and conversion
• Retargeting bases
• Depth of website viewing
• Functionality and page loading speed, both for desktop and mobile
• Sales department request-management spee
• UTM-parameters placed on all the sources

Just like the competitor analysis, all the points here are checked and tailored individually for each client.

The first thing that we pay attention to when we start working with a client is their social media profile settings:

• Quality of the published images
• General style of social network profiles
• Chosen corporate colors

Based on the results of the research, we decided that the client's social media management needed some adjustment and renovation. The published photos should be more natural, saturated, and sales-focused. We also needed to choose the right time to schedule daily posts in order to maximize organic outreach.

During the design studio's Instagram promotion campaign, we plugged in an online dashboard. We offer this feature to every client. The ad manager is synchronized with the online dashboard so that the client can see all the results of the ad campaign without logging in to the ad manager. That's awesome, right?

The test ad campaign for the design studio's Instagram promotions included an analysis of the client's competitors through the following parameters:

• Content marketing
• Request processing effectiveness
• Offers (incoming traffic)
• Top publications with comments
• Most liked posts
• Top watched videos

The criteria for this analysis are different for every client. Therefore, we will not delve into the details of the companies we analyzed or what we have found because it's all unique to each client.