7 Best Insurance SEO Agencies in 2024

Ranking for insurance keywords is challenging. A competitive insurance services keyword like ‘car insurance quotes’ has a keyword difficulty score of 82. 

You need authoritative backlinks from several relevant referring domains to rank for hypercompetitive keywords like ‘life insurance companies,’ ‘health insurance quotes,’ ‘small business insurance,’ etc.

Also, managing ongoing Google updates to maintain and gain rankings for new keywords requires a good knowledge of search engine algorithm changes. Google made six updates to its ranking algorithm in 2024, the latest being the November 2024 core update.

Best insurance SEO agencies have a multifaceted team of SEO experts who perform careful planning and suggest intuitive UX designs to maintain rankings and grow online visibility. 

By outsourcing your SEO marketing to top professional insurance SEO services, you can get unparalleled expertise and results. 

 

How SEO Services Can Help Grow Insurance Companies

An SEO-focused marketing strategy can transform the way insurance agencies attract and convert new insurance customers online. 

First Page Sage published some findings to showcase the SEO ROI across different industries.  The results?

Commercial insurance SEO offers an ROI of more than 9% in just 7-9 months. Also, financial services have a ROAS of more than 11%, while real estate tops the chart with above 15% ROI.

Here are the top benefits of working with insurance SEO agencies:

• Higher Local Search Visibility: Local SEO services make effective use of location-based keywords to help insurance agencies and brokers rank higher in local insurance searches. Mobile searches with a local focus hold immense importance, as 80% result in conversions. 
• Increased Content Authority: Publishing insurance-specific blog posts increases the acquisition of natural links. Industry-relevant content helps businesses get 97% more incoming links. Also, crafting topically relevant blogs in content clusters builds website authority and increases traffic. Companies that blog attract 55% more website visitors compared to those without one.
• Improved User Experience: Insurance SEO companies help to fix slow-loading pages, which is a major reason why users leave a website. 47% of users abandon websites that take more than two seconds to load. Professional SEO specialists optimize site structure and enhance user experience, leading to higher customer satisfaction and improved organic rankings.
• Increased Domain Credibility: Ahrefs’s study has proved that pages with more referring domains receive more traffic. Insurance SEO firms help you build high-authority organic backlinks from trusted domains to strengthen your insurance agency’s online reputation. 
• Higher Conversion Rates: SEO delivers the most leads for 57% of marketers. A well-designed SEO strategy crafted by reputed SEO firms attracts high-value insurance leads to your website. Moreover, data-driven SEO efforts sustain growth by consistently attracting new clients, building brand reputation, and positioning your insurance firm as a market leader.

Why You Should Hire an Insurance SEO Agency

Hiring an insurance SEO agency offers financial businesses a powerful way to boost online visibility while saving valuable time and resources. Companies that outsource save 30-70% compared to maintaining an in-house team. 

An experienced SEO agency for insurance companies understands search engine algorithms in-depth. A better understanding of ranking algorithms prevents algorithmic and manual penalties caused by practices like black hat backlinks and link schemes that can damage site rankings. 

DIY SEO is not only time-consuming but also lacks the SEO aspects offered by technical SEO services, such as site speed improvement and overall good UX design. 

Outsourcing to an insurance SEO agency with established processes ensures that important issues, like urgent fixing of organic ranking bottlenecks, are managed by professionals. 

List of the Top SEO Agencies for Insurance Companies

Here are the top-notch and reputable insurance SEO agencies with a high-value client base:

1. NinjaPromo

Yes, that’s our company! With a team of SEO and digital marketing experts, NinjaPromo offers results-driven organic marketing services for insurance firms and brokers. 

Our single monthly subscription covers all your digital marketing needs, from SEO to paid media, website design, digital PR, and others.

You can save big with our marketing as a service subscription and work with the top advertising experts in your niche. Our multi-talented team understands your SEO growth goals and suggests high-conversion keywords to bring in qualified leads. 

 

📍Location: London, Dubai, and New York	⏳Founded: 2017	🧑‍💻Team Size: 51-200
💻Key Services: Keyword Research  Competitor Analysis Link Building Local Optimization Technical SEO Audits Content Creation Digital PR Branding and Community Management Video Production Ongoing SEO Reporting	⚙️Industries Served Beyond Insurance: Fintech B2B Crypto Healthcare SaaS Startup Gaming eCommerce	💼Notable Clients: Axios Leon BitForex Micro Buddies  Lake Paypolitan Lisk CBRE Wanbao
🔝Best for: Insurance companies, agents, and insurtech firms looking for all-inclusive marketing services, including SEO, PPC, SMM, and more.	💸Pricing: $80 per hour	📁Case Studies: View all case studies
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✅Why Choose Us?

• We are not just any ordinary SEO agency; our marketing service subscription includes 30+ services in one package, which allows you to gain access to a full marketing department.  
• Our team performs in-depth competitor and audience analysis to find the best search terms your potential customers used to find insurance packages online.

• We exponentially grow your brand’s presence by leveraging the top online marketing channels like paid media, paid social, influencer marketing, and others.

2. Sure Oak

Sure Oak is a leading SEO services agency for insurance providers. Their 360-degree keyword research and content marketing strategy helps agents and brokers gain relevant organic traffic and increase lead flow.

With their 20+ years of experience, they know how to capture audiences at every buyer stage through strategic content. Their people-first SEO strategies let insurance sellers climb the SERPs easily to bring in qualified leads.

 

📍Location: New York	⏳Founded: 2017	🧑‍💻Team Size: 11-50
💻Key Services: Competitor Analysis Keyword Research On-Page Optimization Local Citation Building Off-Page Optimization Mobile and Site Speed Optimization Content Strategy  Analytics & Reporting	⚙️Industries Served Beyond Insurance: B2B SaaS Education  Small Business eCommerce Fintech Dental Consumer Packaged Goods	💼Notable Clients: Next United Van Lines One Point Partitions GuidePoint Security TurboDebt Rec Solar CellWaves
🔝Best for: Insurance providers looking for a full-service SEO team to amplify their organic traffic.	💸Pricing: $100 – $149 / hr	📁Case Studies: View all case studies

 

✅Why Choose Them?

• They look at audience data to uncover the ‘why’ behind audience searches. With improved clarity, they craft intent-driven content for insurance keywords to get the best results.
• Since insurance policy rates vary from city to city, they prioritize local keywords with location-specific content to help your insurance business appear in local searches.

3. InsuranceSplash

InsuranceSplash offers affordable insurance SEO services to help insurance agents become successful online. With a no-contract policy, InsuranceSplash lets agencies pay month-to-month, ensuring value without long-term commitments. 

Their full-service insurance online marketing agency offers local and enterprise SEO packages with complete reputation monitoring and an online reporting dashboard. 

 

📍Location: Miami, Florida	⏳Founded: 2009	🧑‍💻Team Size: 11-50
💻Key Services: Google Profile Optimization On-Site SEO Optimization Link Building Site Traffic Analytics Content Writing and Optimization Reputation Monitoring Online Reporting Dashboard	⚙️Industries Served Beyond Insurance: They specifically serve insurance agencies and agents.	💼Notable Clients: Contact them for their list of clientele
🔝Best for: Multi-agent insurance companies, franchises, and agencies seeking a reliable SEO partner for managing insurance websites.	💸Pricing: Starts from $149.99/month	📁Case Studies: Contact their team for case studies.

 

✅Why Choose Them?

• They offer both basic and higher-tier SEO packages without contracts, allowing clients to pay only as long as they find value in the service. 
• With an affordable, straightforward approach, InsuranceSplash enables insurance agents to succeed online without overwhelming jargon or high fees.

4. OuterBox

OuterBox is a premier SEO agency for insurance agents to help them achieve high visibility and drive new leads online. With over 20 years of experience, the team at OuterBox crafts strategic, results-focused SEO campaigns tailored to meet the distinct requirements of the insurance sector. 

By leveraging local and national SEO techniques, keyword optimization, and Google Business enhancements, OuterBox enhances SEO rankings and boosts traffic. 

 

📍Location: Akron, OH	⏳Founded: 2004	🧑‍💻Team Size: 201-500
💻Key Services: Keyword List Development Competitor Research Google Business Management On-Page SEO  Link Building  Technical Optimizations Rank, Visitor, and Conversion Tracking	⚙️Industries Served Beyond Insurance: B2B B2C Law Medical HVAC Home Improvement Manufacturing and Storage	💼Notable Clients: Lethal Performance Blackburn OEM Wheel Solutions Jet Dock Boat & RV Accessories Fanuc World Bambi Baby Corsa Performance
🔝Best for: B2B and B2C insurance companies looking for high-performing and client-centric SEO strategies.	💸Pricing: $150 – $199 / hr	📁Case Studies: View all case studies

 

✅Why Choose Them?

• OuterBox’s approach is data-driven, drawing on insights from over 1,000 successful client projects and a record of securing more than 2 million Page #1 Google rankings.
• Their services cover everything from local SEO to eCommerce and enterprise-level SEO, ensuring that each insurance SEO campaign fits the unique goals of each client.

5. Jason Shaffer Group

Jason Shaffer Group is an insurance SEO agency with a unique, flexible approach and over 15 years of specialized industry experience. Known for direct communication, JSG avoids rigid contracts, allowing for adaptability in a fast-evolving digital landscape. 

Their team focuses on elevating visibility through custom SEO strategies that incorporate the latest advancements in search engine algorithms and AI, helping insurance providers attract more clients locally and nationally. 

 

📍Location: Harrisburg, Pennsylvania	⏳Founded: 2012	🧑‍💻Team Size: 2-10
💻Key Services: Keyword Analysis Local Map Optimization On-Page Optimization Off-Page SEO Site Speed Improvement Content Optimization Conversion Tracking and Reporting	⚙️Industries Served Beyond Insurance: Manufacturing Sports Waste Management	💼Notable Clients: Veolia KwikGoal Power Train Fillmore Container Universal Protective Packaging
🔝Best for: Insurance and manufacturing services looking for a small, but qualified team to outrank local competitors.	💸Pricing: $100 – $149 / hr	📁Case Studies: Contact them for case studies

 

✅Why Choose Them?

• By optimizing every element, from keyword strategy to site architecture, JSG improves rankings, user engagement, and leads. Their user-first approach ensures clients receive data-driven insights and measurable growth without the hassle of large-agency pricing or shifting account managers.
• JSG emphasizes a client-centered approach, backed by nearly two decades of industry experience. Their results-driven strategies maximize the visibility of insurance companies in search results.

6. Vizion

Vizion Interactive provides strong non-brand SEO solutions for insurance companies. Their expert search engine optimization services help to capture insurance buyers looking for the best individual or family insurance plans. 

By leveraging specialized keyword research, local listing management, and data-backed analytics, Vizion ensures that insurance companies perform well in organic search results.

 

📍Location: Irving, Texas	⏳Founded: 2005	🧑‍💻Team Size: 11-50
💻Key Services: Keyword Research Link Building Technical SEO Content Marketing and Blogging Local SEO Digital PR Conversion Rate Optimization Detailed SEO Reporting	⚙️Industries Served Beyond Insurance: Construction B2B Entertainment Financial Services Food & Beverage Franchise HVAC IT Services Real Estate	💼Notable Clients: Lennox International Pinto Ranch Alpine Power Systems UMB Bank Interstate Batteries
🔝Best for: Insurance firms looking for targeted traffic through essential local listing optimization.	💸Pricing: $100 – $149 / hr	📁Case Studies: View all case studies

 

✅Why Choose Them?

• Their custom SEO plans help insurance providers attract high-intent traffic, build brand authority, and generate qualified leads. 
• Vizion prioritizes transparency by providing detailed, easy-to-understand reports on SEO performance. They also maintain open communication with clients, ensuring they are informed about strategies and outcomes.

7. Straight North

Straight North is an insurance SEO company that helps in elevating insurance firms’ online presence. Their team optimizes insurance-related keywords and employs SEO best practices to drive targeted traffic to insurance websites.

They serve both B2B and B2C insurance clients with a personalized and results-focused approach, to significantly boost lead quality and conversion rates. 

 

📍Location: Downers Grove, IL	⏳Founded: 1997	🧑‍💻Team Size: 51-200
💻Key Services: Keyword Research Competitor Analysis Google Business Optimization Citation and Link Building Ecommerce SEO Enterprise SEO Technical Audits Reporting and Analytics	⚙️Industries Served Beyond Insurance: Healthcare Finance Home Improvement Sports	💼Notable Clients: Acieta Agency EA AmCraft Figo FLexim Keyence Reclaim Fitness Van Sant Law
🔝Best for: Insurance companies looking for national and international SEO growth.	💸Pricing: $100 – $149 / hr	📁Case Studies: View all case studies

 

✅Why Choose Them?

• Their insurance SEO experts enhance a site’s visibility by focusing on user experience, building links and citations, and ensuring consistent business information across directories. 
• They prioritize content optimization and regularly update the insurance website’s target pages with excellent content that further strengthens rankings and draws potential customers.

Our Methodology for Selecting the Best Insurance SEO Agencies

Here are the top things we identified in selecting the best insurance SEO firms: 

• Proven Organic SEO Techniques: We analyzed the different SEO tactics used by every shortlisted insurance marketing agency, ensuring their approaches were up-to-date, white-hat, and results-driven. We also examined their SEO expertise in implementing effective SEO practices while avoiding common SEO mistakes. 
• Page Speed and UX Enhancement Expertise: We prioritized SEO for financial services that are skilled in improving page speed and enhancing user experience. Optimizing UX and SEO supports higher user engagement and faster organic rankings.  
• Client Feedback: Our analysis prioritized agencies with authentic client feedback, including positive reviews and client testimonials that reflect satisfaction and successful partnerships.
• High-Quality Case Studies: We evaluated Insurtech and financial marketing agencies based on high-quality case studies. The goal was to ensure the agency could deliver consistent, results-driven SEO outcomes tailored to the insurance sector. 
• Budget Compatibility: We chose affordable SEO services for insurance companies that offered flexibility in terms of budget. Emphasis was placed on identifying providers that offered flexible packages, allowing businesses to scale their investments based on needs while still delivering impactful results.

Unlock Your Insurance Company’s Potential with SEO from NinjaPromo

Our sales-focused B2C and B2B SEO techniques drive growth and visibility for smaller, midsized, and larger insurance firms. Here’s how we make a difference:

• National and International SEO: Our national and international SEO services for insurance professionals and agencies help to attract the right audience. We personalize our organic marketing tactics for each of your insurance coverage offerings to reach potential clients looking for risk management solutions.
• Thought-Leadership Content: Our team creates user-first content that positions your insurance brand as an authority. With clear opinions and the latest insurance investment insights, we craft content for each insurance buyer journey stage of the conversion funnel to maximize impact.
• Backlink Building: We help insurance companies build strong links by analyzing competitors, publishing guest posts, acquiring niche-edits, etc. Our thoughtfully crafted link building strategies for insurance firms boost domain reputation. We also help you build link-worthy content assets that attract natural organic links to your insurance website.
• Technical SEO and Speed Optimization: Our technical SEO experts enhance your website’s performance by implementing an SEO-friendly URL structure, optimizing core web vitals, and ensuring a mobile-friendly site. By refining site architecture, integrating structured data, and addressing technical components, we create a solid foundation for better SEO performance.
• Branding and Advertising: Not just SEO, our marketing subscription lets you work with a team of niche advertising experts. Our team develops high-level insurance marketing strategies to strengthen your market presence. We also help you design and implement conversion-driven PPC ads, social media ads, and strategic PR to help you reach the most credible publications. 
• Video Production and End-to-End Analytics: We do not leave any stone unturned to apply the latest and innovative marketing tactics. For instance, we strategize and create long-form videos for marketing campaigns, which are known to boost conversion rates by 34%. Also, with the help of detailed analytics, you can find out the mediums, landing pages, and keywords that are bringing leads to get full insights into your campaign performance.