8 Best Mortgage Marketing Companies in 2024

Buying a property calls for due diligence. Prospective property buyers need to weigh up the property itself, the location, and financing options. When it comes to financing, conventional mortgages finance the vast majority of new house sales in the US.

Your product might be the only option that they have to buy their dream home. That said, convincing prospective home owners to sign over about a quarter of each month’s salary to your mortgage business for the next 30 years requires serious marketing skills. 

Here are 8 of the best mortgage marketing companies that can position you as a property partner to which they can entrust one of their biggest (and most personal) investments. 

 

Why Digital Marketing Is Important for Mortgage Lenders

While mortgage agreements are finalized in person, property buyers typically begin their research online. Sure, the mortgage industry is traditionally reliant on personal connections and referrals, but the next logical step for many in need of financial aid is still to Google a recommendation. 

Not only does digital marketing showcase the social proof to back up a personal recommendation, but it also helps lenders to reach a broader audience. A successful digital marketing campaign can grow your pool of potential applicants to beyond a network of past happy customers. In fact, the audience that you can reach doesn’t even need to be bound to a geographical region.   

In fact, according to a McKinsey & Company survey, 65% of borrowers are comfortable with online only support. What’s more, in 2023, over half of borrowers completed the entire process though the lender’s mobile app or website, making online support a key part of growth marketing for this industry. 

Then, there’s the nature of the sales cycle. According to the United States Census Bureau, of the 50 million housing units with a mortgage, only about 5 million have multiple mortgages. What this means for mortgage lenders is that they’ll continuously need to acquire new leads. It’s unlikely that your current client will apply for another product soon. A mortgage marketing company can offer you the ongoing support you need to ensure that leads keep rolling in. 

For businesses in this niche, digital marketing isn’t an exercise that you can pick up again before the holiday season. It’s an activity that requires continuous attention. 

Benefits of Hiring a Specialized Mortgage Marketing Company

Unfortunately mortgages never go on sale. As such, you can’t use effective marketing strategies like promo codes and limited-time deals. 

Mortgage marketing requires a different approach. The focus is more on using content to establish your leadership team as thought leaders and educate audiences. 

Here’s why a mortgage marketing company will deliver better returns:

Compliance Management: Digital marketing providers must comply with federal consumer financial protection law. A financial marketing agency will know what these regulations are and how to comply with the law to avoid potential penalties. 

Nuanced Content: Mortgages are all about the fine print. And, marketing for the industry will require the same attention to language. When you’re targeting potential clients, your message needs to be clear. It needs to unpack complex terms and offer reassurance—a task that’s best left for professionals versed in creating balanced sentences as opposed to spreadsheets.  

Access to Tech: Aside from their know-how, a marketing company will also have access to advanced tech like analytics platforms, automation tools, customer relationship management  (CRM) systems. These tools aren’t only expensive but also come with a learning curve. 

List of the Top Mortgage Marketing Agencies

1. NinjaPromo

We’ve done the competitive analysis (like we’ll do for your mortgage business too) and the research shows that we’re right up there with the other mortgage marketing companies. Even our competitors like Siege Media include us in their listicles about the top marketing agencies. Along with the likes of Straight North, we’ve been featured as one of the top fintech marketing agencies. 

Plus, compared to several other digital marketing agencies that work with this specialized niche, we’ve received dozens more online reviews. Let’s also just add, the majority of these reviews are very positive. 

Based on these online reviews, we’d say it’s our high-quality work that we deliver on time that generates exceptional results that have landed us recognition as a top-rated marketing partner. Clients have also praised us for our unique expertise and ability to understand their needs.

One way that we adapt to their needs is with our flexible pricing. We operate as a marketing-as-a-service (MaaS) agency and offer businesses a unique digital marketing subscription model. 

 

📍Location: USA, UK	⏳Founded: 2017	🧑‍💻Team Size: 51-200
💻Key Services: Marketing Strategy Development Digital Marketing Social Media Marketing SEO Influencer Marketing PPC Lead Generation CRO	⚙️Industries: Fintech Crypto B2B Healthcare Software SaaS Startup Small Business	💼Top Clients: BankSocial Paypolitan BitForex Atom Bank Credible
🔝Best for: Businesses that want flexible pricing	💸Pricing: Starting at $3,200 per month	📁Case Studies: View all case studies
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✅Why Choose Us:

• We’re an award-winning agency with Digital Agency Network and Fintech Drift recognizing our expertise in the realms of fintech marketing specifically. 
• Our team is more than 10 times faster than hiring a freelancer. We’re ready to launch projects within a day and with our simplified management you can save up to 10 hours per week.

2. ILM Marketing

ILM Marketing is a small mortgage marketing agency that offers core online (and offline) marketing services. What makes them such a great choice for mortgage lenders is the hands-on experience that two of their leaders bring. Their president was in charge of a large mortgage broker’s marketing, while another partner was the compliance manager at the same firm. 

Another benefit is that this in-depth knowledge of the industry can be applied to a range of marketing services. Often a mortgage marketing company focuses all their efforts on online strategies like getting your website up and running. While all mortgage lenders should have a website, the industry still relies on print collateral and ILM Marketing also has the skill to develop the copy, layout, and design. 

 

📍Location: USA	⏳Founded: 2007	🧑‍💻Team Size: 2-10
💻Key Services: Website Design Paid Search Social Media Marketing Social Media Management Graphic Design Copywriting Video Production	⚙️Industries: Mortgage Veterinary Health Wellness	💼Top Clients: Loan Stream Vets Pets Port City Capital
🔝Best for: Small businesses	💸Pricing: Undisclosed	📁Case Studies: View a case study

 

✅Why Choose Them:

• They can quote on a project-by-project basis or charge a flat, monthly rate, making them suitable for various budgets. 
• Founded in 2007, they bring over 15 years’ experience and more than 20 five-star Google reviews to back up their experience.

3. Seroka

Seroka is the oldest mortgage marketing company on this list. It took the agency just five years to grow its first client—a small, but ambitious, mortgage firm—into the biggest independent mortgage company in Chicago. 

They take an even more niched approach than an agency like ILM Marketing by limiting their services to only the mortgage and real estate industries. Not only do they focus exclusively on these two industries, but they also focus on clients within these industries that are located in the Midwest or East Coast. 

Content marketing, one of the best mortgage marketing ideas, is at the core of their approach. Their main goal is to create the right content that you can use on different channels like social media and your own company’s blog. 

 

📍Location: USA	⏳Founded: 1987	🧑‍💻Team Size: 11-50
💻Key Services: Content Marketing Brand Development Public Relations (PR) Social Media Marketing Strategic Planning	⚙️Industries: Mortgage  Real Estate	💼Top Clients: Flagstar Bank Inlanta Mortgage Mortgage Advisory Partners
🔝Best for: Mortgage businesses in need of content	💸Pricing: Undisclosed	📁Case Studies: Undisclosed

 

✅Why Choose Them:

• They’re one of the oldest mortgage marketing companies and boast nearly 40 years of experience in the mortgage industry.
• They work exclusively with the mortgage and real estate industries which means that you’ll get specialist knowledge.

4. Digital Strike

Digital Strike’s agile team of digital marketers combines their practical knowledge and skill with strategy and innovation to deliver marketing solutions for mortgage businesses of all sizes. Aside from offering a wide range of services, they also work with a long list of industries.

Founded by a marketer with more than 20 years of experience, they’ve recently been named by Search Engine Land for two awards in the SEO and PPC category. They’ve also been recognized by Inc. Magazine for supporting entrepreneurs and startups. 

 

📍Location: USA	⏳Founded: 2010	🧑‍💻Team Size: 11-50
💻Key Services: SEO Paid Search Paid Social Content Marketing Social Media Marketing Email Marketing	⚙️Industries: Mortgage  Legal Education B2B	💼Top Clients: Fundraising Brick A&J Mobility Hermann Wine Trail
🔝Best for: Businesses of all sizes	💸Pricing: Undisclosed	📁Case Studies: View all case studies

 

✅Why Choose Them:

• They’ve received dozens of positive Google reviews praising them for their consistency, professional attitude, and results. 
• They’re an Inc. Power Partner, a program that recognizes the best vendors and suppliers for the SMB industry. To make the list, businesses need to pass a strict assessment based on client surveys, testimonials, sentiment analysis, and Inc.’s own research.  

5. The Agency Guide

The Agency Guide (aka TAG) takes a unique approach. Instead of delivering the mortgage marketing services themselves, they help you to hire a niche agency that specializes in this field. As such, they’re better described as an agency search firm that acts as a type of intermediary for mortgage brokers that want to outsource marketing. 

The partners in their network can help with various services that include: SEO, localized advertising, and email marketing. They can also connect you with a mortgage marketing company that can help with social media and educational content to grow your authority. 

To do this, they follow a simple process. After a free consultation, their consulting team will suggest areas on you which you should focus. Then, it’s only a matter of matching you with a marketing agency with the expertise to take on your project’s scope. 

 

📍Location: USA	⏳Founded: 2014	🧑‍💻Team Size: 2-10
💻Key Services: Marketing Consulting  YouTube Consulting	⚙️Industries: Nonprofit Food and Beverage Mortgage	💼Top Clients: Hostgator Score Association Jenny Craig
🔝Best for: Businesses needing consulting	💸Pricing: Undisclosed	📁Case Studies: Undisclosed

 

✅Why Choose Them:

• They streamline the challenging process of finding a suitable marketing partner in such a specialized niche, helping to speed up the process allowing you to get started on your marketing campaign sooner. 
• As marketing partners in their network are screened by the TAG team, it reduces the risk that you’ll choose the wrong agency.

6. Straight North

As numbers play a key part in running a mortgage business, perhaps it’s best to start this description with Straight North’s impressive numbers.

They boast 27 years’ experience, making them one of the oldest mortgage marketing companies. What’s even more impressive is that their marketing experts boast more than 1,000 years of combined experience. 

When working with clients, they like to keep things straight. They take a collaborative style that’s built on transparency and excellent account management. Their high-quality work along with their communication skills and great project management are strong suits that have landed them top mentions among past clients. 

 

📍Location: USA	⏳Founded: 1997	🧑‍💻Team Size: 51-200
💻Key Services: SEO Paid Advertising Web Design and Development Brand Development	⚙️Industries: Healthcare SaaS Crypto Fintech Esports B2B B2C	💼Top Clients: Bluepay GoShip Celerant
🔝Best for: Mortgage businesses looking to improve SEO	💸Pricing: $100 – $149 per hour on average	📁Case Studies: View all case studies

 

✅Why Choose Them:

• They’re one of the most-reviewed agencies in this niche with over 100 online reviews. 
• They’re also one of the most experienced marketing agencies boasting nearly 30 years of experience.

7. Real Marketing Solutions

Real Marketing Solutions is a women-owned digital marketing agency that’s happy to work with local loan officers to branches with bigger budgets. While lead generation is important, they extend their focus to craft an industry-specific personalized strategy. 

In addition to relying on their previous experience working in the mortgage industry, team members also ensure that they stay up to speed with current developments. This way, they can leverage marketing trends, like a new social media platform, and techniques to generate maximum exposure. 

One of their unique features that deserve special mention is their RMS CMO Solution. With this option, various in-house roles will be replaced for a fraction of what it costs you to fill these full-time roles. 

 

📍Location: USA	⏳Founded: 2015	🧑‍💻Team Size: 2-10
💻Key Services: Strategy SEO Branding Content Creation Video Editing Social Media Management Online Reputation Management Website Design	⚙️Industries: Mortgage Real Estate Government	💼Top Clients: Umatilla County Housing Authority Re/Max Northwest New Way Mortgage
🔝Best for: Businesses without an in-house marketing team	💸Pricing: Undisclosed	📁Case Studies: View all case studies

 

✅Why Choose Them:

• As they have various marketing professionals on their team which includes a social media manager, graphic designer and video editor, they can take on the role of an in-house marketing department.
• They can also help with media outreach and placement to increase visibility, a service which few agencies working with the mortgage industry offer.  

8. Brandignity

Whether you’re a loan officer, mortgage broker, or bank, Brandignity works with individuals as well as institutions. Their marketing program that’s specifically designed for players in this regulated industry use proven strategies that will deliver a high return on investment (ROI).

One service that deserves special mention is their content marketing. While many other mortgage marketing companies include it, they work only with content writers who have extensive, industry-specific experience. The fact that they’ve been quoted on leading online publications like Mashable, Inc., and Entrepreneur proves that they know how to use content to grow authority. 

 

📍Location: USA	⏳Founded: 2010	🧑‍💻Team Size: 2-10
💻Key Services: SEO Social Media Marketing Content Marketing PPC Website Design and Development	⚙️Industries: Mortgage Legal Beauty Healthcare	💼Top Clients: Osborne Homes Hudkins Law CCM Finance Lending Solution
🔝Best for: Businesses of all sizes	💸Pricing: Undisclosed	📁Case Studies: View all case studies

 

✅Why Choose Them:

• While most competitors offer a free consultation, Brandignity takes it one step further and also includes a free website analysis.
• They’ve been featured in leading publications like Mashable, Search Engine Watch, and Bank of America. This serves as proof that they know how to establish brands as thought leaders which is key in the mortgage industry.

The Process Behind Our Selection of Leading Mortgage Marketing Companies

We took a similar approach to compiling this list of the top mortgage marketing agencies that you would use to approve a loan application. We let the numbers do the talking. 

This included looking at factors like:

• Their number of reviews (and the average rating)
• The years of experience
• The number of services that they offer
• How much their services will cost on average
• The results they’ve generated for their clients

To help you with your own selection process further, read the reviews (and where possible reach out to one of their previous customers) and check their case studies. This will give you a good idea of their style and capabilities. 

Get More Leads and Mortgage Clients with NinjaPromo

It’s not just a matter of getting more leads. You need qualified leads. 

Often that starts on social media. While it might not be the typical channel you associate with financial education, an active presence can elevate brand awareness. 

For example, for Atom Bank, we turned to channels like Facebook, X (formerly Twitter), and Instagram where we shared money tips and responded to questions. The 3,500 personalized conversations that we initiated translated into nearly five times the number of interactions, helping to increase the bank’s social media engagement by 300%. 

For Credible, we achieved even more incredible results. They took advantage of our Full Force plan to fast-track their go-to market journey. In just four months, we generated 5,543 leads for them, of which 24% converted into a customer. 

According to EMARKETER’s predictions for the financial institutions offering mortgage products, many buyers will wait for mortgage rates to cool down before they buy. Once the anticipated decrease in mortgage rates becomes a reality, the demand will start to pick up again. When that happens, you already need an established name to attract those leads as they start to increase. NinjaPromo’s strategic PR and mortage marketing services can improve your reputation in an industry that’s approached with a good dose of skepticism.