7 Best B2B Social Media Marketing & Management Agencies in 2024

Social media platforms offer great opportunities for businesses to establish an online presence. 

Currently, there are more than 5 billion social media user identities. This therefore means that around 62.3% of the world’s population could be using social media. In addition to that, it’s estimated that the average person dedicates about 2.5 hours a day to social media and social messaging.

Because billions of people use social media daily, social media marketing gives your business-to-business (B2B) company an opportunity to reach out to more prospects.

 

Why Your B2B Company Needs a Social Media Marketing Agency

Marketing your B2B company on social media platforms can come with numerous advantages:

• Increase Visibility and Brand Awareness: An advantage of being on social media is increased exposure. This allows your brand to be introduced to a wider scope of customers.
• Establish Company Branding: Marketing on social media helps you position yourself as a thought leader within your industry. This allows you to build authority and influence.
• Attract Potential Clients: With the right marketing and advertising strategies, you can draw in potential clients. You also get to showcase your company better through engaging social media content.
• Get Audience Engagement and Feedback: On social media, you get to interact with potential clients in real time. You can get more information about your target market. This helps you better develop strategies on how to market your brand to them.

However, a drawback of social media marketing is that it can be time-consuming. The average person uses 6.7 different social media platforms in a month. This implies that you are likely to attract more potential clients if you create accounts on several platforms. 

But that’s easier said than done. After all, it would mean managing several social media accounts for your business. This is where marketing agencies come in. 

Working with a B2B social media marketing agency will enable you to expand your B2B network. B2B marketing agencies offer a wide range of services to B2B enterprises, helping them grow their network and build their branding online.

An advantage of working with an agency is that you can stay on top of your B2B company while they handle your SMM needs. They can assist you in formulating and executing social media marketing strategies that appeal to your potential clients, including setting up a B2B marketing funnel.

List of the Top B2B Social Media Agencies

With so many B2B marketing agencies out there, it can be hard to choose which one you want to partner with. So here’s a list of B2B social media marketing agencies to consider for your business:

1. NinjaPromo

Yes, that’s us, but we’re not including ourselves in this list just because we’re NinjaPromo. We’re a leading Marketing-as-a-Service agency, and we have the track record to prove it. Our portfolio features successful B2B companies, such as Intellectsoft and HQTS, for whom we’ve provided top-notch marketing services.

NinjaPromo is the partner you need to establish an online presence for your B2B company. We offer over 30 marketing services in one package, such as branding, paid social, and influencer marketing. You can get custom packages of the services you need to market your B2B company on social media, all in one flexible monthly subscription. You also get to save an average of $100,000 on annual agency fees.

 

📍Location: London, Dubai, New York, Singapore, Hong Kong, Vilnius	⏳Founded: 2017	🧑‍💻Team Size: 101-200
💻Key Services: Social Media Paid Media Paid Social Public Relations Video Marketing Influencer Marketing Branding SEO and more	⚙️Industries Served Beyond B2B: Fintech SaaS Gaming Esports Crypto Healthcare eCommerce	💼Top Clients: HTX Nestle BitForex Coinbase H&M Intellectsoft Atom Bank Burger King
🔝Best for: B2B, eCommerce, startups, and small businesses	💸Pricing: Starting at $80 per hour. You can view our full pricing here.	📁Case Studies: View all case studies
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✅ Why Choose Us?

• We offer transparent subscription-based models that give you full control over your project. You can get world-class B2B marketing services at an affordable price.

• You can choose from 30+ marketing services and make custom packages to get marketing tools and services that fit your needs.

2. Leadtail

Leadtail is a B2B social media agency that offers a variety of marketing services to help companies get insights and implement the right social media strategies to reach and engage their audience. The social media marketing services they offer include social media management, influencer marketing, social advertising, and social customer insights. 

Marketing leaders benefit from Leadtail’s team of experts who help them understand their customer base and devise effective strategies. They don’t concentrate on traditional metrics such as likes and clicks. Instead, they employ a hyper-targeted approach to craft campaigns that are able to meet a client’s unique goals. 

 

📍Location: San Francisco Bay Area, Oregon, Connecticut, Spain, Hawaii, Japan	⏳Founded: 2012	🧑‍💻Team Size: 11-50
💻Key Services: Social Media Management Services B2B Influencer Marketing Social Advertising Social Customer Insights Social for Events Employee Advocacy	⚙️Industries Served Beyond B2B: AI and Machine Learning HR Tech Fintech Mar Tech Infrastructure SaaS Life Science Security	💼Notable Clients: Wix LeanData BlueJeans Zuora Treasure Data
🔝Best for: B2B, SaaS companies	💸Pricing: Contact Leadtail for pricing details	📁Case Studies: View all case studies

 

✅ Why Choose Them?

• Leadtail has over a decade’s worth of experience working with B2B companies.
• Their marketing services include social customer insights, which can help you discover and understand your target audience. Better insights into your target audience can help you make more effective marketing strategies.

3. OST

OST is an award-winning B2B social media agency. They specialize in creating and implementing B2B social media and content marketing strategies that make an impact and drive company awareness and sales.

This agency boasts a high client retention rate due to its team’s ability to deliver high-quality campaigns for its global clients. They focus on running scalable, localized campaigns, streamlining communications, and providing comprehensive reporting. One of their campaigns was recently shortlisted for the UK Paid Media Awards’ Best Social Campaign. 

 

📍Location: Cambridge (UK)	⏳Founded: 2009	🧑‍💻Team Size: 11-50
💻Key Services: B2B Influencer Marketing B2B Lead Generation Paid Social Advertising Campaigns & Content Social Strategy Global Social Media Community Management Social Executive Comms Creative Studio Event Activation	⚙️Industries Served Beyond B2B: Farming and Agriculture Animal Pharmaceuticals Technology Private Funds and Trust	💼Notable Clients: Dell Dassault Systèmes Refinitiv Constant Contact Salesforce
🔝Best for: B2B, mid-sized enterprises, high-growth startups	💸Pricing: Contact OST for pricing inquiries	📁Case Studies: View all case studies

 

✅ Why Choose Them?

• They have extensive experience in B2B social media marketing. They have partnered with big B2B brands like Dell and Salesforce.
• OST’s services include global B2B social media, which means that they can work with global B2B companies with international requirements. They can run social media campaigns in multiple languages to drive engagement in several locations.

4. Zipline

Zipline is a B2B demand generation agency that also provides social media marketing services. They can help you build an online presence on major platforms, from LinkedIn and Facebook to Snapchat and TikTok. Zipline also offers the B2B Marketing Blueprint as part of its services. The result is a roadmap that can help businesses analyze current data and devise effective marketing strategies.

They offer expertise in advertising on different platforms, such as YouTube, Instagram, LinkedIn, X (Twitter), Snapchat, TikTok, and Facebook. Through these advertising platforms, they can strategically broadcast a company’s message to specific audience segments.

 

📍Location: Spokane, WA	⏳Founded: 2005	🧑‍💻Team Size: 11-50
💻Key Services: Social Media Marketing SEO Pay-Per-Click Advertising Email Marketing Branding Content Writing Web App Development	⚙️Industries Served Beyond B2B: Hospitality Software Education Electronics B2C eCommerce	💼Notable Clients: Bodine Electric SimpleCert Visual Practice Range Developments
🔝Best for: SaaS companies, eCommerce	💸Pricing: Minimum project size is $10,000	📁Case Studies: View all case studies

 

✅ Why Choose Them?

• Zipline develops customized social media strategies for each of its clients. With in-depth knowledge of different social media platforms for B2B, their team can craft engaging and visually appealing content that connects with their clients’ target audience. 
• Their marketing strategies are data-driven and are devised based on consumer information gleaned from social media platforms. They guide you throughout the whole process, from identifying key challenges and crafting strategies to executing campaigns and tracking performance.

5. Sagefrog

Sagefrog is a top-ranked B2B social media agency specializing in healthcare, technology, industrial, and business services. Their marketing services include branding and strategy, content and inbound, and traditional marketing. With branding and strategy as one of their key services, they focus on building tailored social media profiles for businesses to establish a strong brand identity. Sagefrog monitors and manages its clients’ social media platforms in real time and optimizes their strategies by observing audience engagement. 

The agency has more than two decades of experience and boasts a 95% client retention rate. They’ve been recognized by the Philadelphia Business Journal as one of the “best places to work” and the top “50 On Fire in Philly.”

 

📍Location: Doylestown, Philadelphia, Princeton, Boston, Washington	⏳Founded: 2002	🧑‍💻Team Size: 11-50
💻Key Services: Branding and Strategy Websites and Digital Project Engagements Content and Inbound Traditional Marketing	⚙️Industries Served Beyond B2B: Healthcare Technology Business Services Industrial	💼Notable Clients: Nixon Medical Koneksa APEX LiteTech Core Solutions Hanu
🔝Best for: Medical businesses, business services, tech companies, and IT services	💸Pricing: Marketing packages start at $4,950	📁Case Studies: View all case studies

 

✅ Why Choose Them?

• Sagefrog is a top-ranked B2B marketing agency that prioritizes a collaborative approach to its strategies. This allows them to create tailored engagement campaigns designed to meet clients’ goals.
• Their integrated marketing programs combined with their B2B expertise help businesses build their brands and reach optimal engagement and ROI.

6. Ironpaper

Ironpaper is a B2B marketing agency based in New York. Their services include B2B social media marketing, email marketing, SEO, B2B lead generation, account-based marketing, and more. They use social media to launch ROI-focused marketing campaigns and build brand engagement for B2B companies.

Ironpaper understands that the key to a successful B2B social media marketing campaign is establishing the brand as a thought leader through insightful messages that align with audiences’ needs. The agency supports B2B companies by unifying their social media marketing messages and launching scalable campaigns.

 

📍Location: New York, NY	⏳Founded: 2002	🧑‍💻Team Size: 51-200
💻Key Services: Digital Marketing B2B Social Media Marketing Demand Generation Campaigns Industry Marketing Website Design	⚙️Industries Served Beyond B2B: Manufacturing Software Energy Cybersecurity Professional services Nonprofit	💼Notable Clients: Crossfit PCS Steelcase Goddard Jazz at Lincoln Center
🔝Best for: eCommerce, SaaS companies	💸Pricing: Minimum project size is $10,000	📁Case Studies: View all case studies

 

✅ Why Choose Them?

• Ironpaper is a results-driven B2B social media marketing agency that launches ROI-focused paid and organic social media campaigns. They use social media to make targeted campaigns to drive sales and business growth for their clients.
• Providing a full suite of digital marketing services, Ironpaper’s team can help you optimize every step of the buyer’s journey, thus driving business growth.

7. Social Motto

Social Motto is a B2B social media agency that focuses on building their clients’ branding through strategic storytelling. They create compelling brand stories as part of their marketing strategy to engage with clients’ audiences. Their team uses a tailored approach to developing and unifying your brand’s narratives. 

As a social media agency specializing in comprehensive tactics, Social Motto starts by identifying your target audience and business outcomes. Based on these, they then craft a plan for driving meaningful audience engagement and conversions.  

 

📍Location: Detroit, Michigan	⏳Founded: 2017	🧑‍💻Team Size: 2-10
💻Key Services: Social Media Strategy Social Media Management and Engagement Content Creation Paid Social Ads Data Analytics and Reporting Social Listening and Reputation Management SEO	⚙️Industries Served Beyond B2B: Nonprofit Hospitality Food & Drink Manufacturing Insurance	💼Notable Clients: Eastern Market  The Townsend Hotel Meemic Jacuzzi Jet’s Pizza
🔝Best for: Nonprofit organizations, B2B	💸Pricing: Contact Social Motto for pricing details	📁Case Studies: Contact the agency for case studies

 

✅ Why Choose Them?

• Social Motto uses a data-driven content marketing framework that integrates social listening and community management. 
• With its team’s global expertise, Social Motto can deliver campaigns with localized content and targeted engagement strategies.

Our Methodology for Selecting the Best B2B Social Media Marketing Agencies

Finding the right B2B social media marketing agency to work with can be challenging because you’re essentially choosing a partner to whom you would entrust your company’s reputation. 

Choosing a B2B marketing agency that really understands what your company’s values and mission are is important. Their marketing strategies will be based not only on your target audience but also on your company’s goals.

To create our list of the best B2B social media marketing agencies, we took into account the following factors:

• B2B Industry Expertise: All of the agencies we featured on this list have a proven track record of working with B2B clients. Their teams have social media marketing experts who can devise custom strategies, keep up with B2B marketing trends, and make data-driven campaigns that can help B2B companies boost their online presence on social media.
• Service Offerings: Each B2B social media marketing agency listed above offers a variety of marketing services catered to B2B companies. They offer social media-focused marketing strategies and social media management for B2B clients. Aside from social media, each agency also offers services for other B2B marketing channels.
• Case Studies: We looked into each agency’s case studies, which show how they handle projects for their clients. Their case studies gave a glimpse of how they devised their strategies, what marketing services they used, and how they helped clients boost their online presence.

Conquer Social Media: Choose NinjaPromo for Social Media Marketing

NinjaPromo is the partner you need when it comes to marketing your B2B company. 

Our subscription-based model offers world-class marketing services, all for one transparent price. You can choose from over 30 different services. This flexibility lets you pick only the services that fit your company’s needs.

With NinjaPromo, you can expect fast results—we have a 24-hour turnaround for project launches. Our team of global marketing experts can help you grow your B2B network and save you 10 hours weekly to run your company. Plus, you get to save about $100,000 annually.

With NinjaPromo, you can expect unstoppable growth for your B2B network. Contact us today to learn more.